Why Not Just Tell the Truth?

The mattress store quotes you a price for a mattress set.

And then tells you the frame isn’t part of the set.

The hotel quotes you a price for a room.

And only informs you about the “resort fee” when you’re standing at the registration desk.

The contractor quotes you a price for a new shower.

And then later adds that the cost of the shower door is not part of the quote.

The pharmaceutical company tells your doctor that its new painkiller will help her patients.

But doesn’t mention that it is highly addictive.

When did businesses decide that the only way to succeed is by repeatedly misleading their customers?

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  • Scott  On September 8, 2017 at 9:08 am

    The ‘fine print’ is rarely spoken, but when it is, it rivals a dog whistle. It was never intended to be heard.

    • foureyedcurmudgeon  On September 8, 2017 at 3:26 pm

      Or, on the radio, they read the fine print faster than any normal person can possibly process it.

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