For more than 60 years the Kimberly-Clark company has sold its extra-large Kleenex tissue under the name “Mansize.” As will happen in this day and age, some women and some women’s groups complained that the name is sexist. Apparently they were offended by the suggestion that women can’t produce as much, well, snot as men, so they demanded that Kleenex change the name. Kimberly-Clark therefore recently announced that the brand formerly known as Kleenex Mansize will soon become Kleenex Extra Large.
Were the women and the women’s groups silly to make an issue of this, especially when there are so many real challenges for women to overcome? Of course they were.
And was Kimberly-Clark silly to agree to their demands and change the product’s name? Of course it wasn’t. If your customers tell you they don’t like the name of your product and are offended by the name of your product, of course you change the name of your product.
After all, you don’t want to have happen to you what happened to the old diet product called “Ayds.”
But that’s not why The Curmudgeon is writing about it. He doesn’t care what they call the tissue as long as it still does the job. No, what attracted his attention was a statement Kimberly-Clark released explaining the name change:
Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality.
Well The Curmudgeon, for one, is certainly glad the folks at Kimberly-Clark cleared THAT up.