Tag Archives: target credit cards

Off Target

The folks at Target are having a tough couple of weeks.

First it was the singer Beyonce, who gave iTunes a one-week exclusive on her new album (is “album” still the correct word?).  Target and others were furious, maintaining that the singer had unfairly favored one retailer over others.

Target’s right, of course:  it was unfair, and Target responded by announcing that it won’t sell the CD once it becomes available.  But that response is inadequate because it won’t hurt Beyonce, who reportedly raked in nearly $10 million during that iTunes-only week.  The Curmudgeon suggests that if Target really wants to make a point that it also refuse to sell some other releases from Beyonce’s record company (is “record company” still the correct term?).  Those folks only care about money, and if one of their most important retail outlets refuses to carry some of their products, they’ll think twice about messing with that retailer again.

On the other hand…

Target is a mass retailer, and you know – you just know – that Target has demanded favorable terms from its suppliers over the years.  You know – you just know – that some item you spent twenty dollars for at a Target store was being sold by its manufacturer to most retailers for, say, twelve dollars but Target, because of its size and buying power, demanded that the manufacturer sell it to Target for eleven dollars or risk Target not carrying the product at all.  That’s what large retailers do:  they use their size to demand concessions from suppliers, so it’s more than a little ironic that a manufacturer turned the tables on Target by favoring someone else.

target_boycott_vv-thumb-150x183Sometimes, turnabout can be a real bitch.

As much as that little episode sizzled for a few days, it was quickly overshadowed by the revelation that data from forty million credit cards was stolen from Target.

Forty million.

That’s F-O-R-T-Y M-I-L-L-I-O-N.

40,000,000.

What struck The Curmudgeon most about this scandal when Target first revealed it publicly were two assertions the company made:  first, that it didn’t know how the data had been stolen; and second, that the problem had been fixed and customers could again use their credit cards with confidence at Target.

But think about that for a moment:  how can you fix a problem if you don’t know how it happened?

It looks like those hackers stole more than forty million credit cards:  they also stole the common sense of Target executives.

 

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