While driving along the White Horse Pike in Hammonton, New Jersey recently, The Curmudgeon passed a landmark (as opposed to an iconic) women’s clothing store that’s now deep, deep, deep into its off-season. Eager to unload some of its inventory, the store has put a sign by the side of the road that advertises
Wedding gown special: $99
While The Curmudgeon knows as little about women’s fashion as it’s possible not to know, he’s pretty sure – no, make that practically certain – that there’s absolutely nothing at all special about those $99 gowns.
Crossing Against the Light: 
I think I know the landmark clothing store you speak of. Now, I can’t get their jingle out of my head. Thanks so much.
Yeah, it can have that effect. What’s more, it sounds exactly as you remember it. Hear it for yourself: http://www.youtube.com/watch?v=oQFlkK9nYYs